Easy to sale software:
- has a nice UI (neat logo, neat look and feel)
- is easy to set up quickly and to demo (has a lot of “by default” options so you don’t need to tweak everything to start with)
- has graphical configuration (business users envision that it will be easy/cheap to maintain and that they will not need the IT department
to make a little change) - is sold by great sales people (people who focus on the strengths of the software and lie about everything else)
Easy to build software:
- has different configuration levels (graphical / configuration file / coding against an API / overriding code).
- enables a flexible implementation process (modifications / parrallel work …)
- is well documented technically
- has a responsive technical support
- has very few bugs
Dear customers, choose “easy to build”!!
